ChainReactions is a service of Prility Products AG. Founded and built up by Stefan Kübler, a complete value chain of development, procurement and marketing of consumer goods from China to 18 European countries with main customers like: ALDI SÜD, LIDL and MIGROS.
With the emerging platform economy on the Internet, the rules of the game in the import business changed: while national importers are subject to a multitude of regulations, technology companies (AMAZON, WISH, ALIBABA, etc.) operate their business in a barely regulated Internet market. The classic import model was disrupted, that was quickly clear. However, what strategies are sustainable for an SME in the platform economy was not clear.
Not only new technologies applied to the Internet, but also the fiat money system with its financial crises threaten SME business models. Among the new technologies, however, there is also a promising technology for SMEs that has not yet been widely discussed!
This disruptive effect of the platform economy thus forced Prility into a transformation phase. In the process, the transaction business (commodity trading) had to be replaced by a new business model.
At the heart of the reorientation is the evaluation of the next stage of development of the Internet: the Internet-of-Money. Since 2017, the owner, Stefan Kübler, has gained a lot of practical experience in the Bitcoin ecosystem in addition to theoretical studies of Bitcoin blockchain technology: Mentoring FinTech startups, guest lecturing at the Zurich School of Economics (HWZ) on cold storage, training finance departments and as an organizer of meetups and events for Bitcoin Association Switzerland (BAS). Stefan Kübler has been a member of the Bitcoin Association Switzerland since 2017 and a board member since 2020 and president since 2022.
ChainReactions is the action that emerged from the crisis of the old business model and the opportunities of Next Generation Technology.
Founder & Owner
Stefan Kübler's professional background is as a business economist, qualified controller, with international management experience in large companies as controller, CFO, turnaround manager and head of purchasing. He has either founded or co-founded 3 SMEs in the service and trading industry. He studied in London, Montpellier and Zurich and has worked for a French group in Switzerland and a German group in Hong Kong along the way.
On a personal level, he is a worldly, open-minded and critical-thinking contemporary, who compares world views and likes to rethink and develop his own.
As an entrepreneur, he is a driving force who understands and handles risk with respect, but chooses to focus on current opportunities and taking action.
With ChainReactions Stefan Kübler offers his professional and life experience to fellow entrepreneurs and high achievers who want to not only overcome, but master their challenges with the support of a reliable partner and peer.
We provide entrepreneurs and high achievers with a competent and entrepreneurial partner in order for them to cope with, overcome and master their challenges more effectively – especially in times of scarce resources.
We work competently, pragmatically, practically, solution-oriented and with discretion.
"We would like to particularly emphasize the creatively systematic performance in the repositioning of the consumer electronics division and its implementation in a personnel crisis situation, which demanded the highest standards of assertiveness, perseverance in the face of resistance and psychological pressure."
Dr. Peter Leumann, former Group CEO Jelmoli Holding Ltd.
Roland Walder, Head of Finance Jelmoli Holiding AG
"We got to know Mr. Kübler as a very effective and efficient leader. With his accurate analyses, pragmatic approaches and the involvement of the employees, he created valuable added value for our group of companies in a short time. He succeeded in winning the trust and commitment of the employees for the future of the company."
Roland Weber, Chairman of the Board of Directors Interparfums Holding AG
Richard Gray, Director Interparfums Holding AG
"We would particularly like to emphasize his rapid achievement of strategic decisions in the area of financial applications, on the basis of which the current systems are being built. The budget procedure was also reorganized very quickly and a considerable increase in efficiency was achieved in the preparation of a complex budget (multitude of cost types and cost centers)."
Rudolf Zemp, Chief Financial Officer Maus Frères SA
